Digital communication spells the difference between success and failure in today’s competitive markets. The quality of communication of a brand and its effectiveness in reaching the target audience is what translates into revenues. Unlike the earlier days when product and pricing were the key differentiators and word of mouth publicity and its paid print equivalents […]

Traditional Marketing vs Digital Marketing The debate about the effectiveness of digital marketing and traditional marketing is never-ending.Because both are important in their own ways, there is no need for a single winner in the digital marketing vs. traditional marketing battle. It is observed that digital marketing has been getting over traditional marketing and one […]

The Best Marketing Tool For Your Business Power of Videos As an ambitious brand, if you wish to stay ahead of your marketing game, incorpating video into your content strategy is a must. With the advent of mobile phones and 24/7 access to internet, watching videos is becoming the most preferred form of getting information. […]