Break the Ice

Hershey's India wanted to launch their product–Ice Breakers, a mint mouth freshener in three cities–Delhi, Bengaluru and Hyderabad. They needed experts to reform a complete strategic plan (A to Z); in short, an all-rounder–Us. So, studying the product profile and consumer insight, we proposed the brand positioning– 'Break The Ice!' And with our path-breaking ideas, full proof planning, carried out a launch that was a big hit across cities.

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Brand Strategy | Marketing Communication | Packaging | Event Management | Digital Marketing

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