Innovative Marketing Strategy, Are you surprised how Netflix shows you personalized content?
Netflix’s algorithm shows you the content you have liked or searched for earlier. The same thing occurs with the remarketing phenomenon of Google and Facebook algorithms.
For the brand personalization marketing strategy innovation is the key. It helps to create an audience segment that has similar attributes and likes.
Break the clutter with innovation and personalization
The marketing strategy should involve an innovative marketing strategy for brand personalization. It helps your product and services to stand out from the clutter.
Brand Personalization enhances customer experience and customer loyalty. Product customization helps to create uniqueness for the product with personalization.
Brand Personalization with Innovation
Personalization is a powerful way to communicate with customers. It is the process of tweaking a product in such a way it connects with customers with a unique proposition.
Product customization is the key to catering to these different needs. It helps to serve your customers in a meaningful and personalized way.
The benefits of Brand Personalization are:
- Generate More Sales
- The Product/Service stands out from the competition
- Better customer insights
- Increase customer loyalty
- Meaningful personal data collection
The reasons for the increasing demand for brand personalization are:
- Globalization: New global products in the market have raised the competition. The benchmark for products and services is high. To stand out from the clutter, brands need to think about innovation.
- Hyper-localization: The range of products and services has changed across the categories. A single designed product and service cannot serve the vast population. Brands now need to target the micro-segments audience. Hyper-localization will help to do effective and efficient business.
- The Digital Wave: Higher internet penetration has given a boost to e-commerce. Today’s consumers are aware of quality and demand better and quicker services. Customers want uniqueness in the brand that defines their personality.
Brands now have to innovate and customize the product that creates uniqueness.
Adapting to an innovative market personalization strategy.
Every sector in the market is striving toward delivering product/service personalization.
The financial services sector across the world has moved toward personalization. With precise attributes which appeal to consumers financial brands business can thrive.
The Financial Services sector includes banking, insurance, and mutual funds. They have customized their products /services that will appeal to the segmented audience.
Greysell Advertising – Bringing innovative marketing experiences
Greysell Advertising is one of the leading advertising agencies. We have worked on product/ service customization for the FMCG and BFSI sector.
The debit card is one of the most utilized products in the banking sector.
We worked with our client ICICI Bank in developing a unique debit card. The product stands out from the other regular debit cards.
The major hurdle for the debit cards was they were very identical and didn’t excite the youth. The look and the feel of the debit cards in the market lack the personal touch.
At Greysell, we took the challenge to launch a debit card that would give a personal touch to the customer. A sense of belongingness and pride in having the product.
The new debit card expressed the personality of an individual, so we named it ‘Expressions’.
The main idea was to make the product interactive, engaging, and interesting. It will open a new avenue for the banking sector to target the youth segment.
Choose your own design, reflect your personality – Personalizing the experience
ICICI Bank decided to launch a Debit Card, which will have the design of the customer’s choice.
Cardholders can now choose from a wide range of designs and categories.
They can also upload an image of their choice to incorporate the same on the card.
Customers can now pick their favorite picture and put it on their ‘Expressions Debit Cards’.
Innovative marketing strategy with different designs
We helped ICICI Bank in designing different categories. With various attractive card designs for different consumers.
Customers can choose 120 + eye-catching pictures across 11 exciting themes. The various themes such as Sports, Travel, Entertainment, Fashion, Sun Signs, Kids, etc.
The different categories and designs reflected the personality of the customers.
We developed an attractive welcome kit for the customers. It distinguished us from the other bank debit cards.
We designed and executed a complete 360-degree campaign to create awareness and visibility of the new product.
If you want to design an innovative marketing strategy for your brand, we are glad to help you.