Ping! A notification on your mobile device. A status update from a friend on Facebook , an Instagram Reel share from your bestie, or a LinkedIn connection request from a recruiter. Social media is the engagement platform for the masses and brands too. In the dynamic environment of digital communication, social media has emerged […]
Traditional marketing was driven by broadcasting media. TV, OOH and print ads where the brand was pushed in front of the audience. It was never measurable. The only metric to measure the success of the campaign was the sales. Marketing research was needed to enquire with the audience to gauge which medium worked for the […]
digital marketing
Rebranding has become a buzzword in the industry. Nowadays, we have seen most of the brands are on a rebranding spree. Is this just a trend or is it the need of the hour for a change? With the world changing rapidly, rebranding has become a vital strategy for organisations to stay relevant to the […]
In today’s competitive world where every brand is trying to grab user’s attention, brand identity is very important for success. A strong brand identity sets your business apart from the clutter, communicates value, and builds a long-lasting relationship with your customers. Building a brand is not just about a logo, a tagline, or a jingle, […]
For any brand to be successful in its Digital Marketing the most important factor is visibility and accessibility. The faster your name is thrown up on search results when a customer needs something and is actively searching for it, the higher are chances of the sale materializing. Hence all brands need to fine tune their […]
A brand is a promise you make to the world The above definition coined by a famous marketing guru sums up years of study and research on the importance of creating brand and crafting a strategy. It symbolizes that the brand you create is synonymous with your product or services. Consequently, it also sets an […]
With Y2K, Greysell top agency in Mumbai began its journey in a small balcony of a home in suburbs of Mumbai. Right from the beginning our limitations in size were never a hindrance to our quality of work. Our passion and commitment to be extraordinary bridged the gap. We attracted a similar tribe of team […]
The buying decision is a complex process influenced by both tangible factors like the product and packaging. It also includes intangible factors like personal biases, peer influence and other factors which are more difficult to figure out. A major intangible factor which influences decision making is the “Brand Value “ of a product, service or […]