In today’s closely connected digital world brands try various ways to catch the attention of their customers. Seeking innovative ways to engage with the brands and increase brand advocacy. Of every approach that is currently available, user-generated content (UGC) sticks out because of its authenticity and effectiveness. In this blog article, we look at the […]
Today’s digital landscape is completely cluttered with too many advertising messages communicated to the consumer. From pop-up ads to banner ads and sponsored posts,it’s very challenging to capture the attention of the audience. To break this noise, native advertising is an efficient solution. Native advertising is a seamless integration of content in different media formats […]
Content is the king. Yup, it sounds cliche. But you cannot tell the truth any other different way. A good content is like a magnet. It attracts the audience, grabs their attention and spreads the word. Good content is not a choice but a necessity, no matter what medium its is print or digital. Content […]
What is the most primary need for humans? The first thing for every person is staying connected. The force that has helped people connect with each other is Social Media. Social media has broken the physical barriers and connected people across the world. In the digital universe, social media has become an important part of […]
In today’s competitive world where every brand is trying to grab user’s attention, brand identity is very important for success. A strong brand identity sets your business apart from the clutter, communicates value, and builds a long-lasting relationship with your customers. Building a brand is not just about a logo, a tagline, or a jingle, […]
For any brand to be successful in its Digital Marketing the most important factor is visibility and accessibility. The faster your name is thrown up on search results when a customer needs something and is actively searching for it, the higher are chances of the sale materializing. Hence all brands need to fine tune their […]
A brand is a promise you make to the world The above definition coined by a famous marketing guru sums up years of study and research on the importance of creating brand and crafting a strategy. It symbolizes that the brand you create is synonymous with your product or services. Consequently, it also sets an […]
To be on top of current marketing trends is necessary if you want to beat the competition. Continually identifying new trends is not only important but a necessity. It helps your digital marketing strategy to be relevant and effective. Subscribing to newsletters that are of your interest helps to know the latest trends. Resources that […]
Digital communication spells the difference between success and failure in today’s competitive markets. The quality of communication of a brand and its effectiveness in reaching the target audience is what translates into revenues. Unlike the earlier days when product and pricing were the key differentiators and word of mouth publicity and its paid print equivalents […]