‘Hey, I want to check the features of the newly released model of the smartphone. Let me visit the company’s website.’ ‘Oh no! This website is taking an eternity to download, let it be I will check the other brand’s website.’ A conversation that you might have heard quite often. Consumers who do often search […]

Digital communication spells the difference between success and failure in today’s competitive markets. The quality of communication of a brand and its effectiveness in reaching the target audience is what translates into revenues. Unlike the earlier days when product and pricing were the key differentiators and word of mouth publicity and its paid print equivalents […]