In today's generation, staying on top of your social media game has become a vital aspect of our lives and daily routine. What began as a medium to stay in touch with friends and family, soon converted into a source for brands and businesses to connect with their target audience. With innovative features and constant changes in algorithms, social media trends have emerged and evolved over the years. These active shifts present a completely different challenge for brands and social media marketers as they have to constantly reconsider their existent plans. Adjusting to these innovative and upcoming trends is what encourages brands to keep up-to-date with the tough competition. Here's a collection of top social media trends that every brand should follow for much better engagement and increased online visibility:
One of the foremost reasons behind live video becoming so popular, for both brands and individuals, is the huge amount of interaction and engagement it generates during that particular period. The craze of live videos has surpassed the demand for video content too. There has also been a wave in bringing renowned personalities on live chat by various brands which gives people an opportunity to connect with their favourite celebrities. Almost 82% of the viewers prefer live videos above social media and that is the reason there isn't a doubt that live videos are going to obtain much greater popularity in the upcoming time as well.
Video content is possibly one of the most engaging forms of content in current times, and it is here to stay for a long period. Videos can instantly seize the attention of the viewer and keep them hooked to the screen. The short-form video absolutely exploded last year with TikTok and Instagram Reels introduction, and since then it has only increased in popularity throughout 2021. Surely, numerous social apps will introduce added features that will boost video content creation in the following days.
With the social media industry constantly adapting to improve user engagement, we are witnessing more features and tools that encourage quick and comfortable shopping. Now, when your audiences view a product they fancy on social media, they don't have to visit the website and search for it. They can order it exactly from the platform, which is likely to lessen the number of abandoned transactions. Allowing brands to streamline their shopping experience across various platforms, while also letting consumers purchase as they scroll through the feed, there's no denying that shoppable posts are the way for the future.
Undoubtedly, social media stories marketing is one of the best selling tools to date. The thing with stories is they are fun, engaging and they literally keep people on their toes. Brands experiment a lot with the story feature majorly on Facebook & Instagram. The brand stories do not need to be formal and informative as that content already goes in the form of posts and videos. Brands stories should be casual and more personal so audiences can connect with them more often. Therefore, audiences can expect a lot more brand engagement in the form of polls, quizzes, behind the scene moments, and a whole variety of engaging content in the upcoming days.
Word of mouth is significant when it comes to promoting your business. The right influencer can promote your services and increase your word-of-mouth marketing. In the past couple of years, we have seen Influencer Marketing dominating the market and it will continue to do so in the next few years.
Augmented Reality (AR) & Virtual Reality (VR):
AR and VR are currently social media trends as brands try to offer an exciting user experience. Several e-commerce companies have moved to AR-powered shopping, allowing users to try on commodities before buying them. This benefits consumers to make wise decisions before investing in something. To enjoy an immersive gaming experience, top technology professionals are making VR gear available at an affordable price to the users. Still, there are numerous changes required in the VR and AR arena, and people are already up to it. Surely, VR and AR technology will enhance the user experience by many folds in the future.
We saw Instagram launched Reels the previous year as their alternative to TikTok. Facebook, too, introduced Stories, which has been a successful addition to Instagram. Both basically defining features of other apps and that’s proof of how instantly we adopt new trends in social media. Marketers frequently have to keep a check on how to introduce new features that can keep the audience on their toes and evolve accordingly keeping in mind the future.
With issues such as Black Lives Matter, Climate Change, Feminism, Covid-19, and many more - social media has instantly become the primary channel to spread awareness and share content just through a hashtag. The sole reason behind this is social media allow brands to reach numerous people with a simple hashtag creating an open dialogue by welcoming interaction and engagement from the audience. Social media posts with unique hashtags, focused on activism and change have actually proven to generate more engagement.
In this ever evolving social media sphere, you will automatically be aware of what to watch out for and adapt your social strategy accordingly. Anticipating the latest social media trends today could help your brand build a stronger presence for tomorrow and to implement that you know whom to contact.