Boost your brand

BTL Marketing

Increase your brand awareness on social media, What do high-performing marketing companies do differently to capture more market share? To make your market presence visible, you have to up your game in marketing activity. The best way to connect the brand with consumers is through BTL Marketing. With Traditional ATL marketing you create mass awareness. BTL marketing helps you to make a personal connection with consumers.

How BTL Marketing works for your brand awareness on social media

In BTL marketing, the products are promoted at a personal level to connect with consumers. BTL helps your brand to reach a target audience with effective campaigns. BTL activities and promotions assist the brands to garner untapped target customers.

BTL activities to tap the market

Let us check into a list of BTL marketing activities that enables the brand to connect to its audience:

1. Brand Activation

   In simple terms, brand activations are interactive marketing activities to create awareness. It helps to increase the reach and connect with consumers. It is one of the most effective and popular BTL activities.
   It usually focuses on user-engagement activities. To build brand credibility and recognition.

2. Merchandising

   Merchandising is based on the fundamentals of visual presentation. It creates a powerful subconscious visual impression on the target groups.
   The beautiful visual merchandising arrangement appeals to the consumers.

3. Telemarketing

   It is one of the oldest methods of BTL marketing activity. Telemarketing is the platform to engage customers by conducting one-on-one communication via telephone. This helps to connect with the audience directly.

4. Free Sampling and trial generation

   Have you ever met a salesperson handing out free samples for trials at a supermarket? If yes, then you have experienced the most popular format of BTL marketing. Consumers get to test your products with the sampling activity.
   It removes the customer hesitancy to buy your product. If they like the product it would result in repeat sales.

5. Events and Exhibitions

   Events and Exhibitions are the common BTL activities used in the marketing world. It gives a platform for marketers to showcase their products to the targeted audience and get live feedback from them. It helps to develop more networks and get suggestions to improve the product.

Benefits of BTL Marketing

1. Building Brand Connections

   The direct connection with customers helps the brand to understand the customers in a better way.
   It helps brands to know customers buying patterns and behavior. These activities result in creating brand awareness and brand loyalty.

2. Creating a brand impact

   Innovative and eye-catching BTL activities attract the audience to experience the product. Creating an impact with your product and service helps to have a higher brand recall and connect.

3. Enable the audience to know your product

   Free sampling is an effective way of BTL marketing. By handing out free samples, the marketers introduce their products to the customers.
   It helps the brand to improve product quality with feedback from customers.

4. Live interaction

   This BTL activity provides the brand an opportunity to have live interaction with the customers. These live interactions give customers insights about the product/service. It helps to know the audience’s likes and dislikes of the product. It helps the brand to develop a better product or service offering to the customers.

Greysell Advertising – A Catalyst for brand’s growth with BTL Marketing

Greysell is one of the leading BTL Marketing agencies in Mumbai. We have delivered effective BTL marketing strategies to our esteemed clients. We have experience and the ability to execute ideas consistently. We ensure brands achieve their desired marketing objectives.

Greysell Product Launch BTL activities

We have worked on successful BTL marketing strategies for product launches of leading brands like Hershey ICE BREAKERS Mints, Spain’s elite lubricant model – REPSOL.

Greysell Brand Activation BTL activities

Greysell Advertising created a beautiful catchy jingle to promote ‘HPCL Suraksha Sanchetana Abhiyan’. The multilingual jingle was created to connect with the audience across the nation. For the leading international brand Hershey’s ICE BREAKERS mint, we did an interesting trade launch activity in malls in Bangalore, Delhi and Hyderabad. For Hershey’s India in collaboration with VH1 Supersonic, we created BTL activities to engage with the audiences. We conducted the brand activation exercise across 11 concerts, 10 clubs and 12 colleges in Bangalore, Delhi, and Hyderabad.

Greysell Sampling BTL activities

To promote Hershey’s ICE BREAKERS, we did sampling and promotion of the products at various colleges, clubs, and concerts across India.
As a part of the BTL activity, we did a school contact program for ITC Sunfeast Yippee Noodles. We distribute sample packs of Yippee Noodles to school students with beautiful memorabilia.

Greysell Merchandising BTL activities

As a part of the BTL activity, Greysell created merchandise for ICICI Bank. It designed T-shirts, caps, canopies, etc. for the bank. This helped in the promotion of the bank with the merchandising branding activity.

Greysell Events and Exhibition BTL activities

Greysell Advertising successfully organized events for esteemed brands like Hershey’s India, GJPEC, and SPIC India.
For Hershey’s India Jolly Rancher Lollipop, we conducted a memorable event by felicitating the winners of the contest. The sales team was also acknowledged for achieving targets.
We successfully conducted corporate events for leading companies like JSW, ICICI Car Loans, and Hershey’s India.

Greysell Movies Promotion BTL activities

We did exclusive movie promotion BTL activities for Hindi Movies.
We did movie promotional BTL activities for:

• Once Upon a Time in Mumbai Dobara (Promoting the Qawali Song Tayab Ali)
• Re-launch of Mughal – E – Azam in colour
• Contestant winners of Aegon Religare meets the stars of Anjaana Anjaani
• Innovative Branding activity for the movie Aashiqui 2
• Press Launch of Love Seat for Hasee Toh Phasee

We aspire to be your partner in success with our innovative BTL strategies. If you want your brand to thrive and stand out in the market, we are there to help you.