7 Mistakes to Avoid During Brand Launch

7 Mistakes to Avoid During Brand Launch

Brands are not built in a day. They are like human personalities. They must be nurtured properly so that consumers feel connected to them. Consumers have to feel the brand before accepting it in their lives.
Many good products and services fail due to ineffective branding strategies.
The reasons for their failure varied from being unable to understand the target audience to failing to create a brand identity.
Greysell Advertising, a branding agency in Mumbai, creates an effective brand identity. One of the best advertising agencies in Mumbai, it has worked for brands in various sectors like FMCG, BFSI, Education, Agriculture, and many more sectors.
The key to our success is avoiding these 7 mistakes while launching a new brand.

1. No Clear Brand Identity

A brand is known by its identity. It’s the company's visual and conceptual representation. The brand identity communicates its personality, values, vision, and mission. It’s crucial for standing out in the clutter. It builds trust and confidence in the consumer's mind.

Example: Many Japanese brands were initially successful in India. However, they were not keen to revive their brand identity in the changing market. Korean players like Samsung and LG understood the pulse of Indian shoppers and thus launched their brands in the Indian market with a distinct brand identity. They communicated in a way that people easily understood and connected. Brand identity plays a vital role in a brand’s success.

Solution:

• Make your brand positioning unique.
• A consistent brand message connects with the target audience.
• Revisit brand identity to vibe it with the new audience in the market.
• At Greysell Advertising, a top creative agency in Mumbai, we always suggest our clients build a brand identity in the market since it helps the brand stand out in the market.

2. No Proper Market Research and Study

India is a market with diverse cultures and traditions. With diverse income ranges, languages, cultures and behaviour, brands should conduct detailed research before launching a brand. Skipping the process can prove costly for the brands.

Example:The best example of this is Tata Nano. Launched to become an affordable family car, it failed to make a mark. It was assumed people who have bikes and travel with family, will buy the car. But Indians have a fascination for large spaces and thus opt for large vehicles.
This led to Tata Nano's sales decline. Studying Indian consumers' thinking was necessary before launching the car.
Market research is one of the most important processes during a brand launch.

Solution:

• Regularly gather consumer insights and market trends.
• Invest in market research and surveys.
• Be flexible and open to feedback.
• Greysell Advertising, the best digital marketing agency in Mumbai, conducts market research and study for our client’s brand launch since it helps businesses understand their target audience, identify potential challenges, and make informed decisions.

3. Neglecting a Solid Brand Strategy

Without a clear roadmap and brand strategy, any brand launch is bound to fail. A properly crafted brand strategy can ensure that you are moving in the right direction it ensures sustainable brand growth in a competitive environment.

Example:In 2018, the French dairy company Danone shut its operations in India. Even after launching its flavoured yoghurt, milk and curd, the company failed to scale its operations in India.
One of the reasons, it failed to garner the large distribution strategy of Indian behemoths like Amil and Mother Dairy.
Thus, before starting it's important to check on pricing, supply and distribution strategy.

Solution:

• Set clear objectives, both short-term and long-term.
• Have measurable goals.
• Understand the logistics market in the country.
• Evaluate your market strategy at regular intervals.
• Greysell Advertising, one of the leading branding agencies in Mumbai, builds the roadmap of brand launch with an effective brand strategy.

4. Unclear Brand Message

In a country like India, where there are various languages, cultures and traditions, a complex brand message can lead to the failure of a brand launch. A clear and relevant message is essential for the brand’s success.

Example: Bisleri India launched Bisleri Pops in India. It was a carbonated beverage for the house of Bisleri, known for being the pure and clean brand of bottled water in India.
The launch of carbonated beverages confused the Indian audience and it failed to grab consumer attention.

Solution:

• Focus on a single, powerful brand message that communicates brand value.
• Avoid jargon, technical terms, and excessive details that may confuse or overwhelm your audience.
• Sample test your product in certain markets before a full-fledged launch.
• Greysell Advertising, one of the best advertising agencies in Mumbai, focuses on clear brand communication before the brand launch.

5. Not Sticking to Brand Consistency

Consistency in branding helps to build trust and brand recognition. It builds loyal customers for your brand. When the brand is inconsistent with its identity and messaging, it dilutes the brand’s identity and leaves consumers confused.

Example: PepsiCo is one of the leading carbonated soft drink manufacturers in the world. Pepsi Blue was introduced in Indian markets before the Cricket World Cup 2003. It did a lot of advertising on sports channels but it was a disaster.
The brand tried to introduce a new blue-coloured beverage in the market as opposed to its regular flavour.
The blue colour looked similar to kerosene in the market, which put off Pepsi fans. Thus, the Pepsi Blue launch was a disaster in India.

Solution:

• Create detailed brand guidelines that outline all visual and verbal elements of your brand
• Regularly assess your brand’s touchpoints to make sure they align with your core identity and values.
• Test any new launch in a sample to get feedback about what consumers think of the new brand category.
• Greysell Advertising, a top ad agency in Mumbai, knows the power of brand consistency and implements it to make a successful brand launch for our clients.

6. Thinking Digital Marketing is Unnecessary

The market is going digital and on mobile. If your brand is not in the digital space from the start, you will miss the start to succeed.

Digital Marketing connects to your consumers anytime, anywhere. It creates brand awareness, builds engagement, and measures performance in real-time.

Example: Most local real estate brands in India, think digital marketing is a waste. They think local mainline media rules the market and is the right choice to create awareness. However, the reality is digital marketing can be focused and narrowed down to focused areas to gain the advantage of leads at a low cost.

Solution:

• Invest early in digital marketing.
• Regularly track your digital campaigns.
• Greysell Advertising, one of the best digital marketing agencies in Mumbai, with its digital arm Catapult Digital, provides digital marketing strategy for our clients for brand launches in the digital space.

7. Ignoring Customer Feedback and Adaptability

Customer feedback is an important tool for continuous improvement. Brands that don’t listen to consumer feedback often do not change and lose the market to their competitors.

Example: Nokia was a leader in the mobile phone category. With the advent of Android and smartphone technology, it didn’t adapt to change and vanished from the market.
The company listened to the customers' feedback who wanted new technology but were stuck to its old technology, which led to its failure.

Solution:

• Create various channels for gathering customer feedback
• Stay open to negative reviews and change.
• Keep track of evolving trends.
• Greysell Advertising, the best advertising agency in Mumbai, knows the importance of feedback. Before the product launch, we do sample testing in various markets and check feedback. Accordingly, we make changes for a successful brand product launch.

Launching a new brand in India is filled with immense opportunities. But with a diverse audience, you need to be well-planned. An effective strategy, excellent market research, clear brand identity and the power of digital marketing.
Build and launch a brand that connects with your audience and brings sustainable growth.

We at Greysell Advertising, a top branding agency in Mumbai, with careful planning, clear messaging and a focus on customer engagement create a space that leaves a lasting impression of the brand on the audience.

If you want your brand launch to be a success, connect with us.