Synopsis

Adama Adaca is a new-generation herbicide developed to give farmers’ fields efficient and long- lasting protection. But a revolutionary product needs communication that makes an immediate impact.

When Adama approached Greysell, the challenge was to create a campaign that was clear, compelling and built on a farmer’s insights. The primary concept line? ‘Mandusi Ki Jaal Ko Tode, Kisaan Ki Khushiyoon Se Jode’. It was a line that directly spoke to what farmers about a new, powerful solution that delivers greater benefits to their fields, which in turn delivers them happiness.

Our Role

Concept Creation   |   Brand Strategy   |   Campaign & Creatives   |   Brand Positioning