Synopsis

Bayer Emesto Prime was designed to provide advanced seed treatment that led to superior protection from the start and superior yield quality. The brief was to create a campaign that made farmers instantly understand the value of investing in better seed protection.

When Bayer turned to Greysell, we crafted a campaign that spoke directly to farmers in their language - emphasizing protection, growth and prosperity. ‘Beejopachaar Damdaar, Unnati Shaandaar’ became the core message, reinforcing Emesto Prime’s ability to strengthen seeds and drive better harvests.

Our Role

Concept Creation   |   Brand Strategy   |   Campaign & Creatives   |   Brand Positioning