Synopsis

When it comes to crop protection, farmers need a solution that is certifiably effective. Bayer’s Movento was designed to eliminate ‘neemph’ (pests) effectively, but it needed a strong, memorable communication that would instantly connect with the farming community.

Bayer partnered with Greysell to bring this vision to life. Our creative team dived deep into insights, understanding the farmer’s mindset and the challenges they face in pest control.

This led to the creation of a powerful and relatable campaign - ‘Thappa – Koi Neemph Chhup Nahi Paayega’. The message was ingenious, yet clear and direct - Movento ensures total pest elimination, leaving no hiding spots behind.

Our Role

Concept Creation   |   Brand Strategy   |   Communication & Creatives   |   Brand Positioning