Synopsis

Bayer Vayego, an advanced insecticide, is designed to give farmers an edge over crop-damaging pests. However, the brand needed an unforgettable communication strategy that would instantly resonate with its core audience - farmers.

Bayer partnered with Greysell to create a campaign that captured the essence of success in farming. After studying about the product’s strengths, benefits and impact, we crafted the concept line ‘Jeet Ki Nishaani’ - a statement that stood for protection, assurance and a winning harvest.

Our Role

Concept Creation   |   Brand Strategy   |   Campaign & Creatives   |   Brand Positioning