Synopsis

A global powerhouse like Repsol needed an entry that commanded attention at once in the Indian Market. As Spain’s No.1 lubricant brand, Repsol set its sights on the Indian marketplace, a space dominated by established players. To make an impact, the brand had to effectively influence the mechanics (first point of contact with customers), distributors and consumers alike while cutting through the clutter of the highly competitive industry.

Greysell designed a strategic brand launch that positioned Repsol as a force to be reckoned with. The campaign built and promoted an identity that associated with performance, reliability and global expertise. With the launch of the international brand in Mumbai and Jaipur, our team laid the red carpet for the launch of Repsol. The event was attended by the guest celebrities like Indian cricketer Suresh Raina and Bollywood star Sonu Sood.

The launch made waves, firmly placing Repsol in the minds of the target audience and ensured the brand’s steady acceleration in the Indian market.

Our Role

Strategic Conceptualisation   |   Brand Positioning   |   Brand Strategy   |   Event Management   |   Marketing Communication   |   Social Media Management   |   Brand Activations   |   PR