Synopsis

In the world of cakes and confectionery, the first bite begins with the eyes. Gandour, a global brand with a rich legacy, wanted its products to stand out on Indian shelves. The goal was to create packaging that felt fresh, fun and visually irresistible while still reflecting Gandour’s brand essence.

Greysell stepped in with an approach that combined strategy with design expertise. The result? Gandour’s products stood out in the competitive Indian confectionery market, making their way into more shopping baskets and reinforcing their position as a premium choice for indulgent treats.

Our Role

Brand Packaging   |   Visual Storytelling   |   Product Identity