Synopsis

ICICI Bank’s Gemstone Credit Card Collection needed a grand re-launch that would position it as the premium choice for elite consumers. The client’s requirement was to craft a distinct and memorable identity that resonated with customers who appreciate sophistication, rewards and privilege.

To capture this essence, Greysell, through its research of the target audience’s tastes, introduced a powerful brand positioning statement – ‘A Cut Above the Rest.’ This statement reflected the exclusivity of the Gemstone Collection while further emphasizing its status as the preferred credit card for those who seek more from life.

Our Role

Concept Creation   |   Brand Positioning   |   Brand Strategy   |   Campaign & Creatives   |   Brand Launch   |   Brand Activations