Synopsis
Hershey’s India wanted to launch their product - Ice Breakers, a mint mouth freshener in three cities - Delhi, Bengaluru and Hyderabad. They needed an expert to reform a complete strategic plan from A to Z. They chose us for the job. While studying the product profile and consumer insight, we proposed the brand positioning– ‘Break The Ice!’ And with our path-breaking ideas, full proof planning, carried out a launch that was a big hit across cities.
Our Role
360-degree Media Solutions | Brand Strategy Marketing Communication | Packaging | Event Management | TVC | Digital Marketing
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We are an uncommon advertising agency offering 360-degree advertising solutions. Based out of Mumbai, India, we operate in three specialized verticals – Mainline, Digital, and Event Creatives.
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