Synopsis

To please the youth who are otherwise never pleased by Debit Cards with impressions of the Bank, ICICI Bank wanted to launch a Debit Card that spoke of their choice. They wanted to create such an appeal that the segment was won over at once. So, we jumped in to make a difference. We created and coined the name – ‘Expressions’ which was a perfect fit and clubbed it with a tagline that read – ‘Your Card. Your Design.’ By connecting with the TG, we helped them evoke emotions and have them printed on their cards, driving it throughout the extension of our campaign. The response was obviously phenomenal.

Our Role

Concept Creation   |   Brand Identity   Brand Strategy   |   360-degree Media Solutions   |   Card Designs   |   Social Media Promotion   |   Marketing Collaterals