Synopsis

If shopping is exciting, the way you pay for your purchases should be exciting and seamless too. ICICI Bank’s Cardless EMI revamped the way customers make purchases by introducing a fully digital and hassle-free payment option. Whether it’s the latest gadget, home essentials or expensive purchases, customers can now make split payments with comfortable ease, without needing a physical card.

This innovation made shopping smoother for customers and brought a new wave of digital convenience for businesses. To showcase this breakthrough, ICICI Bank needed a compelling film that would explain the benefits while keeping the excitement alive. So of course it partnered with Greysell. We developed a credible narrative that highlighted how ICICI Bank customers could now shop big without payment worries. The video showcased a modern, digital-first visual language that matched the futuristic nature of Cardless EMI. Everything was made possible by a dynamic script that made the benefits easy to understand for both customers and merchants.

Our Role

Ideation   |   Planning & Strategy   |   Scripting   |   Video Production