Synopsis

When the student travel season arrived, ICICI Bank wanted to introduce a seamless, secure and smart financial solution for students flying overseas for their education. The ICICI Bank Student Sapphiro Forex Prepaid Card was designed to give students the financial freedom they needed, without the stress.

With a well-researched strategy, creative execution and an excellent understanding of student as well as parent needs, Greysell promoted ICICI Bank Student Sapphiro Forex Card as the go-to financial solution for international students. From application to activation, it became more - A trusted travel companion.

Our Role

Concept Creation   |   Brand Strategy   |   Campaign & Creatives   |   Content Marketing   |   Digital Promotions   |   PAN-India Launch