Synopsis

Investing can quite possibly seem overwhelming to those who are taking their first steps into the world of mutual funds. ICICI Prudential Mutual Fund wanted to break this hesitation and encourage individuals to embrace the power of investing. That’s where Greysell stepped in, with a concept that didn’t preach financial jargon, but instead nudged people towards action.

We brainstormed and crafted the core communication idea ‘Shuruaat Karke Toh Dekho’, a line that spoke directly to every hesitant investor. It was about taking that first step. This idea became the foundation of a campaign that inspired confidence, demystified investing and encouraged action.

Our Role

Concept Creation   |   Brand Strategy   |   Campaign & Creatives   |   Marketing Collaterals