Synopsis

Lavian Chocolates approached Greysell with a clear goal — they needed a unique packaging design for their newest creation, Chokito, that would stand out on crowded shelves and instantly communicate premium indulgence, fun and quality. The product is a chocolate-rich, caramel-filled bar, similar to the famous Cadbury 5-star. Our brainstorming sessions led to one key insight: Lavian’s Chokito needed to strike the perfect balance between playful and premium. Chokito’s logo blended a vibrant yet sophisticated colour palette that popped on the shelf while maintaining the premium look Lavian desired. Lavian’s team was thrilled with the outcome. More importantly, so was the target audience.

Our Role

Packaging   |   Brand Identity   Brand Launch   |   Creative Solutions