Synopsis

For kids, a lollypop is a moment of joy, a burst of flavour and sometimes, a mini adventure. Lavian Fruity Blast Lollypops needed to become the go-to choice for children across India. The challenge? Making it instantly fun, exciting and irresistible in a cluttered confectionery market.

Greysell took this opportunity to blend impactful brand packaging with imaginative storytelling. By adopting the immense popularity of Viacom18’s Motu Patlu, we created an experience that went beyond a product – becoming a visual and sensory delight for kids.

Our Role

Brand Research   |   Brand Strategy   |   Brand Packaging   |   Brand Activations