Synopsis

In the world of entertainment, brands are experienced as much as they are watched. Three of the industry’s biggest players - Sony MSM, Colors Rishtey and IndiaCast TV needed a brand revolution that would connect across audiences and stakeholders while strengthening their market positioning.

Greysell proactively led the branding, rebranding and promotion from the front to ensure each brand had a unique identity that stood out in a highly competitive and rapidly evolving media landscape. This was about creating a powerful relationship between the brand, its content and its audience. With insight-driven storytelling and dynamic brand positioning, Greysell made sure that Sony MSM, Colors Rishtey and IndiaCast TV evolved into stronger, more relevant and globally recognized entertainment platforms.

Our Role

Rebranding   |   Brand Identity   |   Brand Strategy   |   Campaign & Creatives   |   Office Branding   |   Digital Marketing   |   Social Media Management   |   Brand Activations