Synopsis

A great brand deserves great stories. For Californian Beverages Limited (CBL), the stories needed to be stronger, compelling and built for a new market. As the leading FMCG brand in Zambia, CBL wanted its sub-brands to make a lasting impression in India. To achieve this, it required bold branding, gripping digital campaigns and packaging that would capture attention at first glance.

Greysell Advertising stepped in to redefine CBL’s identity and ensure each sub-brand resonated with its target audience. From rebranding strategies to digital marketing campaigns, we altered them into brands consumers could trust, recognize and choose effortlessly.

Our Role

Brand Identity   |   Brand Packaging   |   Digital Strategy & Promotions   |   Social Media Management   |   Creatives