Synopsis

At the heart of India’s maritime growth story, Deendayal Port at Kandla was set to construct a Smart Industrial City under Hon. PM Narendra Modi’s Sagar Mala Project. This ambitious initiative aimed to blend livelihood, sustainability and innovation to create a hub of industrial excellence. But for a vision of this big scale, it needed branding that matched its enormity - a strategy that would position SIPC Kandla as a futuristic and investment-worthy destination.

Greysell, thanks to its extensive experience in branding and marketing, was handpicked to craft branding identity and positioning, strategic branding and digital storytelling. The goal was to shape a compelling identity, communicate the project’s impact and engage key stakeholders through powerful marketing.

Our Role

Brand Research   |   Brand Identity   |   Brand Positioning   |   Core Campaign & Creatives   |   Digital Marketing & Promotions   |   Social Media Management   |   Brand Activations