Synopsis

A farmer’s trust is earned when the product you promote provides him definite results. UPL SAS wanted to create a powerful connection with its core audience, farmers in targeted regions, while promoting Tridium, a product that delivers Strength, Technique & Speed. Instead of a conventional campaign, the idea was to take Tridium directly to the people who needed it most.

That’s how ‘Tridium Vishwaas Yatra’ was born. A dynamic on-ground activation designed to showcase the product’s benefits in action. The campaign was more than an introduction to Tridium; it was an experience that engaged, educated and empowered farmers through interactive activities, sports and live performances.

Our Role

Concept Creation   |   Brand Strategy   |   Activation Ideas & Execution   |   Campaign & Creatives