Synopsis

When premium banking meets exclusive health benefits, it invents an offering that goes beyond traditional financial services. YES Bank Premia partnered with Reliance General Insurance to introduce a range of health benefits for their high-value customers. The challenge was to communicate this in a way that felt seamless, aspirational and definitely valuable.

Our team crafted personalised communication that represented YES Bank Premia as a financial partner who cares for its customers' well-being too. The campaign specifically highlighted the security of comprehensive health benefits. Through compelling visuals, the brand was able to reinforce the idea that financial success goes hand-in-hand with personal well-being.

Our Role

Concept Creation   |   Brand Strategy   |   Communication & Creatives   |   Marketing Collaterals